Popp MediaHow the check-up works
What we check, how we score it, and what’s free.
Plain rules, published. If we can’t see something, we ask instead of guessing.
The scale
Every dial is 0–100. The number comes from the checks listed under it, each weighted the same. Same input, same number — for every visitor.
Business check-up
Do you show up on Google?
Google listing · name search · trade + city search · reviews vs top 3 nearby.Does the site hold up on a phone?
Load time on 4G (PageSpeed) · fits the screen · tap-to-call · hours, prices, photos.Who picks up at 7pm?
Can’t be seen from outside. We ask in the brief.When did you last post?
Last post per profile · posts in 90 days · review replies.Social check-up
Posting every week?
Posts in the last 90 days per profile · longest gap.Do posts get seen?
Followers vs likes, comments, shares per post.Does the profile sell you?
Bio says what + where · link works · pinned post · same name and photo everywhere.Do you answer people?
Comments, DMs and reviews answered · how fast.Live, or not measured
Each dial shows a number only when its source was measured for you, with the time it was measured (Pacific). A check that couldn’t run shows “—”, never zero.
What we never do
Call you without your OK. Post, reply or message as you. Ask for passwords. Sell or share what we see. Connected accounts are read-only until you buy something that needs more — and that asks separately.
The free account
- $0. No card. No time limit.
- Your reports, saved and re-run monthly.
- Connect accounts to make numbers live — read-only.
- Free tools with monthly caps: 10 review drafts, 10 post ideas, 1 after-hours test call.
- A Monday digest email — off in one tap.
- Delete your account any time; everything goes within 30 days.
- We may suggest one thing at a time in your portal. “Not now” snoozes it for 30 days.