Glossary

The words the system uses.

The same words on the quote, in your client home and on this site.

Build: A scoped piece of work with a start, an end and a price. Ends when it is delivered. Purple on every money surface.
Retainer: A monthly balance of work that keeps producing. Shown as a balance in your client home. Teal.
Subscription: A recurring service with a monthly price (Generative Services, hosting). Yellow.
Third-party: Costs we pay on your behalf and pass through (domains, software seats). Coral.
Phase: A stage of a build: Planning, Making, Review, Approved, Live. The same strip on your side and ours.
Proof: The check a deliverable passes before you see it. Run by PROOF, a bot that can only pass or return.
Decision: Anything that costs money or reputation, written up as what happened, why, and what approve or decline does.
Bot: A worker with one narrow job, a queue and a human boss. Never a person, never a login.
Bench: The one surface where a bot’s work is visible, with timestamps.
Start: The four-step intake at poppmedia.agency/start. The first object in the system is your brief.
client.: Your home: what needs you, what you are getting, what you owe.
Owned company: A Popp brand. Never billed, always marked owned.

Get back to the work.

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