Popp MediaPopp Strategy · dept B · Strategy & research
Competitive& Audience Research
Who you lose to, who buys, what they type into Google.
What you get.
✓Competitive audit
✓Personas
✓Audience insights
How it runs.
Bots do the steps. People do the yes.
SCOPECompetitive audit · five sitesstep 1
SIGNALSearch demand + review miningstep 2 SCOPEPersonas · two or threestep 3T ThomasReads, cuts, signsstep 4
What we need from you
→Three competitors you lose to
→Who buys · who calls
What comes before · what it unlocks
The gate it clears.
G2Strategy approved · evidence: Business goals, audiences, KPIs · business acceptance
Buy it alone, or inside the full build.
$300 on its own · included in Full Digital Launch at $7,500.
Popp Media · North Hollywood · Full build · Security · Tracking · All services
Competitive & Audience Research · $300G2 · Strategy approved · Popp Strategy
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