Popp Strategy · dept B · Strategy & research
Digital Experience Strategy
Three numbers the site has to move, and the path a visitor takes to move them.
What you get.
✓Website goals
✓KPI framework
✓Conversion funnel plan
How it runs.
Bots do the steps. People do the yes.
SCOPEGoals → KPIs → funnelstep 1
SIGNALBaseline numbersstep 2T ThomasPicks the three KPIsstep 3
You youApproves goals + KPIsstep 4
What we need from you
→Approved brief
→Research
What comes before · what it unlocks
The gate it clears.
G2Strategy approved · evidence: Business goals, audiences, KPIs · business acceptance
Buy it alone, or inside the full build.
$400 on its own · included in Full Digital Launch at $7,500.
Popp Media · North Hollywood · Full build · Security · Tracking · All services
Digital Experience Strategy · $400G2 · Strategy approved · Popp Strategy
Live demo
Peek inside a client portal.
Sunny Side Pools is made up. It is the real portal — look around; nothing you click is saved.