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Work/Citywide Pools LA/January content campaign
Citywide Pools LA · Content

January content campaign

A full month of content, built as one campaign with weekly themes.

ClientCitywide Pools LA
IndustryPool service · Los Angeles
Kind of workContent
Status
Live Running for the client today
Start something like this
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BlogThe Beginner’s Guide to Pool Alkalinity
BlogHow Heat Burns Through Chlorine Faster
BlogThe Real Annual Cost of Owning a Pool in LA
Instagram · Facebook · LinkedIn60 posts in weekly themes
20blogs60posts

The story

01

The problem

Posting was random and mostly sales — nothing that built trust or taught people anything.

02

What we built

20 blog posts and 60 social posts across Instagram, Facebook and LinkedIn, organised into weekly themes, with visual prompts for every piece.

03

How it runs now

Education over selling: a conversational, sure-of-it tone that makes Citywide the pool people people trust.

What Popp did — and can do for you

✓
20 blog postsWritten and enhanced, organised by weekly theme
✓
60 social postsInstagram, Facebook and LinkedIn — each written for its platform
✓
Visual promptsA planned image for every post
✓
Weekly themesOne story a week, told everywhere
✓
Platform voiceEmojis + hashtags on IG, community on FB, insight on LinkedIn
✓
Education firstBuilds trust instead of pushing a sale

Who did the work

ThomasDecides, designs, signs off
 SCOPE
SCOPEBriefs, research, sources
PIXEL
PIXELRenders, brand kits, Frame Lab
P
PROOFGate checks, rules, fixes
SIGNAL
SIGNALAttempts, destinations, preflight

About the client

Citywide Pools LA cleans and cares for pools across Los Angeles. The owner needed more than a website — he needed the whole business to run without him chasing it.

More from Citywide Pools LA

Citywide Pools LA · WebsitesMarketing website

citywidepoolsla.com — quotes, blogs, the LSI calculator and a client login.

Office
Memberships
Routes
Billing status
PoolRunner
Today’s stops
Chem log
Photo proof
Citywide Pools LA · AppsCitywide SaaS + PoolRunner

The second website: memberships, logistics and the crew’s day, on every phone.

“Citywide Pools, this is the booking line — I’m an assistant. What can I set up?”
Citywide Pools LA · AgentsAgents that run it all

Voice agents on their number, plus the bots that keep the system moving.

Citywide Pools LAPool Talk🎧
Podcast · 10 episodesShort episodes on real pool problems.
Citywide Pools LA · ContentPool Talk podcast

Blog-summary episodes — every Pool Talk post becomes a short listen.

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Peek inside a client portal.

Sunny Side Pools is made up. It is the real portal — look around; nothing you click is saved.

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Home2 things need you→WorkEvery project, and where it stands→MoneyWhat you paid, what it bought→FilesEverything made for you, in one place→TalkAsk for a post, a fix, a change→